Love isn’t just a feeling in Virginia — it’s a way of life. From the rolling Blue Ridge Mountains to the sun-kissed shores of the Atlantic, this state is filled with moments that make hearts beat faster. Whether you're planning a romantic escape, a family trip, or just a weekend getaway, Virginia offers something for every kind of lover.

So, if you're curious about what makes Virginia so special — or maybe you’ve heard the famous slogan “Virginia is for lovers” and want to know what it really means — you’re in the right place. Let’s explore all the reasons why Virginia continues to capture hearts across the country.

And don’t worry, we’ll cover everything: from where to find love-themed art installations across the state, to the best festivals, food spots, and outdoor adventures that make Virginia unforgettable. Ready to fall in love with Virginia? Let’s go.

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Table of Contents

• Why “Virginia Is for Lovers” Matters
• The Heart of the Slogan
• Romance in Virginia
• More Than Just Romance
• Family-Friendly Fun
• Seasonal Highlights
• Where to Stay
• Plan Your Getaway
• Frequently Asked Questions

Why “Virginia Is for Lovers” Matters

“Virginia is for lovers” started as a simple tribute to the state’s charm, but it's become something much bigger. That slogan? It’s more than just a tagline — it's a feeling. It’s what people say when they’re planning a proposal, a road trip, or just a place to reconnect with someone special. The phrase makes you think of romance, but Virginia’s love story runs deeper than candlelit dinners and scenic drives.

The truth is, Virginia is full of people who love what they do — from winemakers in Charlottesville to artists in Richmond and fishermen along the Chesapeake Bay. It's a state where every corner feels personal. And now, with over 300 “Love Works” — art installations celebrating love in all its forms — scattered across the commonwealth, it's easier than ever to find that perfect photo spot or meaningful moment.

The Heart of the Slogan

When someone says “Virginia is for lovers,” what do they really mean? Well, the answer depends on who you ask. For some, it’s about the romantic getaways — cozy cabins tucked away in the mountains, vineyards where couples sip wine under the stars, or quiet beaches where you can walk hand-in-hand with your partner.

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But for others, it’s about loving nature, culture, history, or even the thrill of adventure. Virginia’s got it all. The slogan might bring romance to mind, but it’s also about loving the mountains, rivers, beaches, and everything else that makes the state so unique. That’s what makes it timeless. It’s a phrase that can mean something different to everyone — and that’s kind of beautiful.

Romance in Virginia

Looking for a romantic escape? Virginia delivers. Whether you're celebrating an anniversary, planning a proposal, or just want a weekend away with your partner, you’ll find no shortage of dreamy destinations. Here are a few of our favorites:

• Williamsburg: Think candlelit tours of colonial homes and cozy inns with fireplaces.
• Charlottesville: Home to Monticello and dozens of wineries, perfect for a romantic wine tour.
• Virginia Beach: Walk along the boardwalk at sunset or enjoy a seafood dinner right by the water.

And if you’re into the idea of a photo-worthy love adventure, check out one of Virginia’s “Love Works.” These installations — like the iconic “I Love VA” sign in Richmond — are scattered all over the state and are great spots to snap a few pictures and make memories.

More Than Just Romance

So, you’re not really into the whole “couples only” vibe? That’s totally fine. Virginia is for lovers in all kinds of ways. Whether you’re into history, music, or just being outdoors, there’s something here for you. Let’s break it down:

• History lovers: Explore Civil War battlefields, colonial towns, and presidential homes.
• Music lovers: Catch a live show at one of Virginia’s summer festivals or intimate venues.
• Outdoor lovers: Hike in Shenandoah National Park, kayak down the James River, or surf in Virginia Beach.

And let’s not forget the food scene. Virginia’s local cuisine — from fresh seafood to farm-to-table dining — is a love language all its own. So even if you're flying solo or traveling with friends, there's plenty to fall in love with.

Family-Friendly Fun

Planning a trip with the kids? No problem. Virginia is packed with attractions that are perfect for families. Whether you’re visiting in the summer or fall, you’ll find plenty of activities to keep everyone entertained:

• Busch Gardens Williamsburg: Roller coasters, live shows, and themed areas that make for a full day of fun.
• Smithsonian-affiliated museums: Great for curious minds, especially the Virginia Air & Space Center in Hampton.
• Fall festivals: Apple picking, pumpkin patches, and hayrides — it’s a magical season for families.

And if you're looking for a place to stay that can accommodate your whole crew, Virginia’s got a wide range of kid-friendly hotels, cabins, and campgrounds. So, no matter your family size or style, you’ll find something that works.

Seasonal Highlights

Virginia changes with the seasons, and each time of year brings something special. Here’s a quick look at what you can expect throughout the year:

Spring: Wildflowers blooming in Shenandoah, cherry blossoms in Richmond, and early wine tastings at local vineyards.

Summer: Music festivals, beach days, and outdoor concerts that keep the energy high.

Fall: Crisp air, vibrant foliage, and harvest festivals that celebrate the season’s best food and drink.

Winter: Cozy getaways in mountain cabins, holiday markets, and the occasional snowfall that makes everything feel magical.

If you’re planning a trip, think about what kind of experience you’re after — and pick a season that fits your vibe.

Where to Stay

Whether you want a luxury resort or a rustic cabin, Virginia has a variety of places to rest your head after a day of exploring. Here are a few top picks:

• The Jefferson Hotel (Richmond): Elegant and historic, perfect for a special occasion.
• Hotel Roanoke: A charming boutique hotel in the Blue Ridge Mountains.
• Beach cottages in Cape Charles: Quaint, cozy, and right by the water.

You can also check out unique stays like treehouses, glamping sites, or even overnight stays at historic plantations. It’s a fun way to make your trip feel extra special.

Plan Your Getaway

Ready to start planning your Virginia adventure? The good news is, it’s easier than ever. You can order a free travel guide from Visit Virginia's official tourism website or explore dozens of trip ideas and itineraries across the state’s ten distinct regions. Whether you're into food, history, or outdoor adventures, there’s a plan that fits your style.

You can also look into seasonal events like summer music festivals, fall harvest weekends, and holiday markets. And if you're not sure where to start, don’t worry — Virginia makes it simple to find your perfect getaway. Just pick a region, choose your vibe, and go.

Frequently Asked Questions

What does “Virginia is for lovers” really mean?

The slogan was created in 1969 as a way to promote Virginia as a welcoming and beautiful destination. While it’s often associated with romantic love, it’s also about loving nature, culture, history, food, and adventure. So, whether you're into mountains, beaches, wine, or music — Virginia’s got something for you.

Where can I find Love Works in Virginia?

There are over 300 Love Works installations across the state — from murals to sculptures to neon signs. Some popular spots include the “I Love VA” sign in Richmond, the Love Letters in Williamsburg, and the LOVEwork in Virginia Beach. You can find a full list on .

What are the best romantic things to do in Virginia?

Try a wine tour in Charlottesville, a sunset cruise in Virginia Beach, or a candlelit dinner in Williamsburg. You can also hike to a scenic overlook in the Blue Ridge Mountains or take a hot air balloon ride over Shenandoah National Park. For more ideas, check out our trip planner .